The agency CRM that never forgets a buyer.
From morning prospecting queues to Saturday open-home turnarounds, multi-buyer negotiation desks, and live tracked vendor reports — Frankie runs the entire sales engine with human precision.
“Most agency CRMs are graveyards for old data. Frankie actively wakes up your past appraisals, prepares your calls, and drafts your vendor summaries.”
Your office doesn’t have to switch
for you to start.
Same product, two entry points. Frankie Agent is a personal workspace you open yourself. Frankie CRM is the shared office. Either way, the trial is Complete — 14 days, no card.
Solo sales, BDM or PM
Just you. Your own contacts, properties, Lead Hub and morning call board — no principal sign-off, no agency CRM migration. Add an assistant seat when you need one. Move the workspace into an office later.
- Self-serve in minutes
- Forms, card scan, voice notes, CSV import
- Optional personal Outlook or Gmail
- Publishing stays off until an agency authorises it
Principal, sales, PM, marketing
Shared records, owner/admin/agent roles, listings, campaigns, vendor reports and marketing. Verified email domains can auto-join. Rex, Outlook and Gmail sync beside the kernel — they don’t own it.
- Team, offices, directory, suppliers
- Listing campaigns and live vendor reports
- Negotiation desk and commission calc
- REA / Domain / website publish with approval
Four critical agency workflows.
Perfected by Frankie.
Designed around how top-performing Australian sales agents and directors actually win listings, manage campaigns, and close deals.
The Morning Prospecting Call Session
Every night, Frankie combs your past appraisals, buyer registries, and transaction anniversaries. When you sit down, your call queue is already prioritized with reasons and talking points.
- Instant memory recall: See past notes, family details, and property value changes before dialing.
- One-tap outcome pills: Log Appraisal Booked, Voicemail Left, or Callback Requested in a single click.
- Automated follow-up pipeline: Logs call notes directly to the contact record and schedules future reminders.
The Saturday Open-Home Pipeline (45 Min Turnaround)
Check in attendees via QR or companion app. Your Apple Watch and iPhone Lock Screen display live attendee numbers throughout the day. By 12:15pm, customized buyer SMS drafts and a vendor update are in your review tray.
- Live Lock Screen Count: Real-time inspection attendee tracking directly from your phone.
- Automated Feedback Texts: Tailored SMS follow-up drafted for every buyer asking for price sentiment.
- One-Tap Vendor Brief: Summary of group count and initial feedback ready for vendor approval.
The Property Negotiation Desk
When multiple buyers enter negotiation, Frankie builds a side-by-side comparison matrix of offers, conditions, finance clauses, and settlement timelines.
- Offer Analysis: Compare unconditional offers against higher-priced conditional proposals.
- Section 47AF Compliance: Live verification that vendor reserve and pricing advice meet Victorian legislation.
- Commission Calculators: Real-time tiered commission and agent incentive calculations.
Live Tracked Web Vendor Reports
Vendors receive a private, beautifully styled web link tracking realestate.com.au portal stats, inspection attendances, buyer sentiment charts, and next auction milestones in real time.
- Instant Open Alerts: Notifies you immediately when your vendor opens their weekly report.
- Portal Engagement: Combines Realestate.com.au and Domain campaign metrics automatically.
- Price Review Guidance: Visual evidence prepared to support strategic vendor price adjustments.
Lead Hub, then automatic matching.
Every enquiry from a form, QR check-in, business card or voice note becomes a contact. Buyer briefs are matched against your own listings — not a portal dump.
Public forms. Card scan. One inbox.
Share /f/<slug> on the website, in a signature, or as a QR at the door. Kinds: enquiry, open-home check-in, appraisal request, buyer registration. Consent is captured at the source. Photograph a card on mobile — Frankie prefills, you confirm, no auto-create.
- Enquiry statuses: New, contacted, qualified, closed — with a follow-up call if you took it by phone.
- Tied to a listing: Optional listing picker so Saturday check-ins land on the right campaign.
- Works for Agent tenants: No agency integrations required.
The brief, matched to your stock.
Frankie saves a structured buyer profile on the contact — category, buy or rent, price, beds, baths, cars, suburbs. As soon as a listing is on-market, matching stock appears on that record.
- Your listings only: No scraping someone else’s book.
- Ask Frankie to write it:
frankie_create_match_profilefrom a conversation or an enquiry message. - Professional plan and up: Included in the trial.
Built for Australian Real Estate Law
Frankie is grounded in Victorian real estate legislation. It protects your agency against accidental underquoting and compliance breaches.
Section 47AF SOI Guardrails
Validates comparable property sales, median price thresholds, and 10% price ranges before any public statement of information is generated.
Consent & Quiet Hours Ledger
Enforces double opt-in verification, instant STOP keyword processing, and automatic quiet-hour holds between 8:00pm and 8:30am.
Section 31 Cooling-Off Logic
Calculates precise cooling-off timelines and automatically detects auction exemptions (3 clear business days before/after).
Frankie Mail & Campaign Studio
Design responsive property newsletters, auction alerts, and market updates with modular drag-and-drop cards. Fully integrated with Canva and xAI/Grok image generation.
- Consent-Verified SMS Campaigns: Strict compliance checking for opt-ins and quiet hours.
- Listing Copywriting: Converts floor plans and key features into bespoke editorial descriptions.
- Social Media Packs: Generates caption kits, Instagram stories, and LinkedIn market commentary.
Have proprietary franchise workflows or bespoke reporting?
If your agency group requires bespoke CRM integrations, custom commission splits, franchise reporting portals, or specialized marketing automation templates, our engineering team can custom build dedicated features for your agency instance at an additional cost.
Bring Frankie into your agency.
Book a 20-minute walkthrough, or start as Frankie Agent today — 14-day trial of Complete, no card, no office IT ticket.